Expectations of Real Estate Investments in the Virtual Properties
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Abstract
This article aims to study, analyze and explain the types of expectations affecting the investment decisions in digital real estates. Interviews were conducted with 16 investors who owned virtual assets in the form of Virtual Land in the Sandbox platform, one of the largest virtual real estate platforms in the world today. The interview was structured in accordance to Maslow’s Hierarchy of Needs. The interview was transcribed, then analyzed using content analysis to identify the factors and their relationships which influenced expectations leading to their investment decision in virtual properties.
The analysis results show that the expectations influence the investors' decision to invest can be categorized into 3 types 1) perceived benefits, utility and privileges from owning digital properties, as well as the appeal and uniqueness of the graphics. 2) being a part of social club which could gain supplemental income including increased value in digital property investments, as well as the possession of limited assets highly desired by others. 3) confident in the platform that it will continue growing in terms of number of investment and investment volumes. Perception that the longer the holding periods, the larger gain in new income it will be and beyond that investors foresee potentials to be able to integrate digital assets in everyday life. These 3 categories are prime factors influencing the investors' decision in virtual Real Estate.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The articles published in the Journal of Architecture, Design and Construction are the intellectual property of the Faculty of Architecture, Urban Design and Creative Arts, Mahasarakham University.
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