Adaptative Strategy for scarring in Digital Era of Small retailers in Nonthabuari

Abstract

This research is rationale to study the level of identity education for survival in the age 4.0 of the small shop businesses in the provinces using a combination of research on data storage, there are 2 parts: 1. 400 sets of assemblies. 6 store operators. The statistics used in this research included 1) descriptive statistics. (Descriptive statistics), 2) quantitative (quantitative analysis), 3) qualitative (qualitative) t-test, and 4) one-way ANOVA. The product is arranged into a beautiful category first. In terms of price, the price should be reasonable and the consumer does not feel that the price of the product is more expensive than the quality of the product. The distribution channel was the first, we found that there were more payment systems available through applications. In terms of marketing promotion, it was found that, first of all, there were government programs to promote the state welfare card. And from interviews with 6 retailers, it was found that. There is a wide variety of products for consumers to choose from, with the addition of a cosmetic category for women and men to provide more purchasing options, while the price has a variety of prices with an emphasis on low prices. And medium to reach a wider target group to help low-income groups affected by unemployment, COVID 19, distribution channels.Expanding sales channels through online media And creating your own website Easy to spend and convenient to order In terms of marketing promotion, activities to build relationships for customers in the community. Government policies to support and develop the market It was found that the government had promoted and supported the preparation of shop accounts. Tax education And marketing for retailers