DRIRDI Research for Community Service Journal

Marketing Strategy of 4E’s and Brand Image that Affects Thai Tourists' Decision to Purchase Dessert Souvenirs in Phetchaburi Province.

Kantorn Emnukulkit, Sopaporn Klamsakul — Fri, 27 Jun 2025 00:00:00 +0700

This research aimed to study 1) The 4E's marketing strategy level, brand image, and decision to purchase dessert souvenirs of Thai tourists in Phetchaburi province, 2) The influence of the 4E's marketing strategy on the decision to purchase dessert souvenirs of Thai tourists in Phetchaburi province, and 3) The influence of brand image on the decision to purchase dessert souvenirs of Thai tourists in Phetchaburi province. The sample of the research consisted of 400 Thai tourists who visited and purchased dessert souvenirs in Phetchaburi province. They were selected by random sampling technique. A questionnaire was used as a research data collection tool with a reliability value of 0.98 the statistics used to analyze the data were with percentage, mean, standard deviation, Pearson correlation coefficients, and multiple regression analysis.

The research results were as follows: 1) It was found that the overall level of 4E's marketing strategy, brand image, and decision to purchase dessert souvenirs of Thai tourists in Phetchaburi province was at a high level, 2) The 4E's marketing strategy affected Thai tourists' decision to purchase dessert souvenirs in Phetchaburi province at a statistical significance of 0.01, and 3) Brand image also affected the decision to purchase dessert souvenirs of Thai tourists in Phetchaburi Province with statistical significance at the 0.01

The development of packaging and branding to communicate product identity for Thonburi community

julalak jarujutarat, Wachirasak Kainwong — Fri, 27 Jun 2025 00:00:00 +0700

This research has the following objectives: 1) to design and develop packaging and branding of products that are the identity of Thonburi communities 2) to assess consumer satisfaction with product packaging and branding and 3) to transfer research knowledge on packaging and branding design to community enterprises. The research used a mixed-method research method. The sample group was 10 community enterprises in the Thonburi area and 400 consumers. Data were collected using questionnaires and interviews to use the information in designing packaging and branding that responded to market demand.

The research results found that the satisfaction assessment of packaging and branding development to communicate the identity of Thonburi community products in all 5 areas: usability, beauty, safety, sustainability and marketing. It was found that the topic with the highest level of satisfaction were: 1) safety aspect, with a mean of 4.09, S.D. = 0.81, at a high level 2) beauty aspect with a mean of 4.06, S.D. = 0.82, at a high level 3) sustainability aspect with a mean of 4.05, S.D. = 0.83, at a high level 4) functional aspect with a mean of 4.04, S.D. = 0.79, at a high level and 5) marketing aspect with a mean of 4.01, S.D. = 0.84, at a high level. Knowledge on packaging design has been transferred to community enterprises, which an important factor in enhancing the competitiveness of the community, as well as generating sustainable income and jobs for the community. This research showed the development and design of packaging that reflected local identity. It was an effective strategy to add value to community products, promoting marketing and tourism. It was also a tool for preserving and promoting local wisdom. This research had results and applied in the context of Thonburi communities.

keywords: packaging, logo, communication identity, Thonburi communities

Guidelines for Preparation of the Seafood Industry move towards migrant workers returning to the country. Case Study: Samut Sakhon Province.

Bantita sukcharoen, Woraphot Sangaramrungloj, Praison Kam-On — Fri, 27 Jun 2025 00:00:00 +0700

Abstract

This research aimed to recommend policy, planning, logistic and supply chain readiness and human resource management of the seafood industry moving towards migrant workers return to the country. It was mixed with both qualitative and quantitative research. The sample group consisted of 165 entrepreneurs and 8 experts. Sample collection, random sampling, and instruments depending upon each of the research stages were assigned appropriately Statistical analysis tools in this research were percentage, mean, standard deviation stepwise multiple regression analysis (MRA).

The research results were: 1) The guidelines for the preparation of the seafood industry moving towards migrant workers return to the country has four approaches: organizational Planning, adhering to Provincial Policies, worker Planning, adopting Modern Technology as THAILAND 5.0 Policy and agriculture for export 2) Entrepreneurs potentiality of logistics and supply chain and human resource management for the seafood industry of Samut Sakhon, the potential strategic of government support and development of the central lower region Samut sakorn province, potential competing models moving towards migrant workers return to the country. Developing potentiality of seafood industry entrepreneurs at Samut Sakhon. Overall, the high level (= 4.29, SD = 0.54, = 4.31, SD = 0.59, = 4.28, SD = 0.72, = 3.64, SD = 0.73, respectively, 3) potential entrepreneurs 3 sides affecting the new Labor market, expansion of trade, cost, and revenue of the entrepreneurs’ variation was 30.5%, 18.5%, 11.70%, 4%, respectively

Keywords: Migrant Workers; Seafood Industry; logistics, Supply Chain, Human Resource management

The study of the personal development needs of student teachers

Pathama Suktawee, Patrada Yaprasert, Waranya Kongpercha — Fri, 27 Jun 2025 00:00:00 +0700

This study aimed to investigate the levels of the personal development needs of a first-year student teachers
at Phetchaburi Rajabhat University in the following four dimensions: physical, emotional, social, and intellectual. The findings will be used to design a learning model to enhance students' potential. Data were collected using a 30-item personal development needs questionnaire with an overall reliability coefficient of 0.986. The sample group consisted of 217 first-year student teachers, selected through simple random sampling. The data were analyzed using mean and standard deviation statistics. The study revealed that the personal development needs of first-year teachers at Phetchaburi Rajabhat University were at a high level, with an average score of 3.73. When analyzed by specific dimensions, it was found that the students expressed the highest need for intellectual development ( = 3.88, S.D. = 0.99), followed by emotional development
( = 3.84, S.D. = 1.01), social development ( = 3.69, S.D. = 0.97), and physical development ( = 3.50, S.D. = 1.00), respectively.

Creation of Learning Digital Platform to Promote Well- being towards New Normal According to EmergingInfectious Disease of Learning Disabilities Students inBangkok School for Quality of Life

Panadda Yimsakul, Wasana Permpool, ปัทมา ยิ้มสกุล — Fri, 27 Jun 2025 00:00:00 +0700

This research aimed to 1) study the general information and characteristics of digital technology usage by teachers related to students with learning disabilities in special education schools in Bangkok (joint learning) 2) create and study the results of using a digital learning platform to promote well-being in the lives of students with learning disabilities in schools in Bangkok to improve their quality of life 3) assess the opinions of teachers towards the digital learning platform. The sample group used in this research included teachers who are responsible for students with learning disabilities about 27 teachers selected by purposive sampling. The research tools used include 1) questionnaires, 2) pre-test and post-tests, 3) assessment form of digital learning platform usage, and 4) assessment form of teacher opinions towards the digital learning platform. The statistical analysis used included percentage, average, and standard deviation. Most teachers are proficient in using [the technology] independently.

The research findings were as follows:

The analysis of general information data and the characteristics of digital technology usage by teachers related to students with learning disabilities showed that the majority of teachers utilized digital technology through mobile phones/smart phones channels for their operation the most, and most teachers were proficient in using the technology independently.. As for data on the behavior and problems of students with learning disabilities, it was found that in reading, overall skills were at a low level; in writing, overall skills were at a moderate level; and in calculation, overall skills were at a low level. The data regarding the behaviors and problems of students with learning disabilities showed that their reading skills were at a low level, writing skills were at an average level, and calculation skills were at a low level.
The analysis of data regarding the creation of a digital learning platform model using a skill training set found that the behaviors and problems of LD students in reading, such as spelling, reading comprehension, writing, such as writing letters upside down, and calculation, such as solving problems of addition, subtraction, multiplication, and division incorrectly. As for the results of data analysis from the pre- and post-tests using the skill training set, it was found that after using the skill training set, the average score was higher than before using the skill training set. The results of data analysis from the comparative evaluation of the use of the digital platform for skill training sets of students with learning disabilities found that in reading, writing, and calculation, the scores at the second time after using the skill training set were higher than the first time. The results of the comparison of scores at the second time improved more than the scores at the first time with statistical significance at the 0.01 level.

3. The analysis of data regarding teacher opinions towards the digital learning platform showed that teachers overall, were most satisfied with the skill training set. This was because the digital platform of the skill training set was a technology that facilitated in various forms and could effectively promote their learning for LD students. It allowed them to live a new lifestyle, had a good quality of life, and be happy.

The Development of the Community Learning Center Model : A Case Study of the Thachang Ensis Weaving and Product Processing Community Enterprise Group in Thachang Sub-District, Chaloem Phra Kiat District Nakhon Ratchasima Province

wipawee Phultawee, Siriporn Loetyingyot, Chitwara Banjongpru — Fri, 27 Jun 2025 00:00:00 +0700

This study aims to (1) analyze the management potential of the Thachang Ensis Weaving and Product Processing Community Enterprise Group in Thachang Subdistrict, Chaloem Phrakiat District, Nakhon Ratchasima Province, and (2) develop a management model for a community learning center for the enterprise. Employing a qualitative research approach with participatory action research methods, the study involved 20 key informants, including the enterprise president, members, committee, community leaders, local scholars, and relevant government officials. Data were collected through field surveys, document analysis, in-depth interviews, focus group discussions, and content analysis. The findings are as follows: 1) The Thachang Ensis Weaving and Product Processing Community Enterprise Group demonstrates robust management capabilities. Its textile and processed products are primarily developed using local raw materials, resources, capital, and labor. The enterprise fosters innovation and systematically organizes its knowledge while reflecting the community’s identity, indigenous wisdom, and cultural heritage. Its operations align with the philosophy of sufficiency economy, supporting holistic social communication and community-wide participation. 2) The development of the community learning center management model is guided by the POLCT MODEL, which comprises five components: P(Planning), O(Organizing),L (Leading), C (Controlling), and T(The King’s Philosophy). This model provides a framework for enhancing community resource efficiency, fostering innovation, preserving and transmitting local wisdom, generating income, and promoting sustainable development.

THE SKILLS OF SCHOOL ADMINISTRATORS IN THE 21st CENTURY IN SCHOOL NETWORK 36, LAT KRABANG DISTRICT BANGKOK METROPOLIS

SASAKORN SUK-IN, Niwat Noymanee — Fri, 27 Jun 2025 00:00:00 +0700

Abstract

The purposes of this research were 1) to study the skills of school administrators in the 21^st century in school network 36, Lat Krabang District Bangkok Metropolis. 2) to compare the skills of school administrators in the 21^st century in school network 36, Lat Krabang District Bangkok Metropolis by gender educational background, age and work experience. The sample of this research were teacher in school network 36, Lat Krabang District Bangkok Metropolis of 113 people. By means of proportional stratified random sampling. Then simple random. The instruments used in the study was a 5 – level rating scale questionnaire with the reliability of the whole edition at the level.92. The data were analyzed by using frequency, percentage, mean and standard deviation, t-test, and one-way analysis of variance.

Transformational Leadership and High-Performance Organization of Schools under the Bangkok Secondary Educational Service Area Office 1

Sanugan Inrak, Paleela Saksirichai — Fri, 27 Jun 2025 00:00:00 +0700

Abstract

This study aimed to: (1) examine the transformational leadership of school administrators, (2) evaluate the level of high-performance organization (HPO) in schools, and (3) explore the relationship between transformational leadership and HPO in schools. The sample consisted of 138 participants, including teachers and school administrators. The research instrument was a opinionnaire based on the concepts of Bass and Avolio for transformational leadership and De Waal for high-performance organizations.

Data Analysis and Results

The data were analyzed using statistical methods such as frequency, percentage, arithmetic mean, standard deviation, and Pearson's product-moment correlation coefficient. The findings revealed that both transformational leadership and HPO were rated at a high level overall. When examined across specific dimensions, all five dimensions were consistently rated as high. Additionally, there was a statistically significant positive correlation between transformational leadership and HPO at the .01 level.

Developing a Surveillance Kit, Display, Alert and Control Small Particulate Matter (PM2.5) with IoT System

suchart hutsuwan, duangdee vichienhotu — Fri, 27 Jun 2025 00:00:00 +0700

The objectives of this research were to develop a surveillance kit, display, alert, and control small particulate matter (Particulate matter with diameter of less than 2.5 micron; PM2.5) with IoT (Internet of Thing) system and evaluate the performance. The researcher installed and tested kit in building 1, Dhonburi Rajabhat University, Bangkok, compared with the amount of small particulate matter from the standard data of the PM2.5 air quality measurement station code 02t, Hiran Ruchi Subdistrict, Thonburi District, Bangkok, the Pollution Control Department. Results of the evaluation of the efficiency of this kit revealed that it could be measuring small particulate matter, providing the similar values in the same direction compared with the Pollution Control Department dust meter and alerting users via the LINE application. The control of small dust in a closed area. It was found that spraying mist with high-pressure water for 20 minutes could not reduce the amount of fine particulate matter to the specified threshold. The control of small dust in an open area. If the amount of fine particulate matter less than 140 µg/m³, it was found that spraying mist with high-pressure water was able to reduce the amount of fine particulate matter to the specified threshold within 20 minutes.

Study on Emotional Quotient and Adaptation of Undergraduate Students at Rajamangala University of Technology Tawan-ok, Chanthaburi Campus

Fri, 27 Jun 2025 00:00:00 +0700

This research aimed to examine the levels of emotional quotient (EQ) and adaptability among students at Rajamangala University of Technology Tawan-ok, Chanthaburi Campus. The study sought to compare emotional intelligence and adaptability across students with varying demographic characteristics and to propose development strategies appropriate for the current context. The sample consisted of 522 undergraduate students and the research instruments included a questionnaire assessing emotional intelligence and adaptability, along with interviews. Data collection involved both quantitative and qualitative methods. For the qualitative data, systematic interpretation was used to draw conclusions, while quantitative data analysis employed descriptive statistics, including mean and standard deviation, as well as t-test comparisons.

The findings revealed that students generally exhibited a high level of emotional intelligence, with strengths in relationship management and emotional awareness. However, emotional regulation required further improvement. Regarding adaptability, students demonstrated high scores in social and intellectual dimensions, whereas emotional adjustment remained at a moderate level. A comparison of data by gender indicated that female students had statistically significantly higher emotional and social intelligence compared to male students. Based on these results, the study suggests strategies for developing emotional intelligence and adaptability. These include integrating emotional intelligence into teaching and learning processes, organizing activities to enhance emotional and social skills, and providing counseling to support mental health. The findings can inform initiatives to empower students in higher education, particularly within technological universities in Thailand, to better prepare them for future challenges.

Community Participation in Developing a Charter for Zero-Burn Agriculture in Mae Kasa Subdistrict, Mae Sot District, Tak Province

Khomsan Nakwangsai, Adirek Funkhiaw — Sat, 28 Jun 2025 00:00:00 +0700

This research investigated community participation in developing a sustainable "no-burn agriculture" community charter in Mae Kasa Subdistrict, Mae Sot District, Tak Province, Thailand. Using a qualitative research methodology, data was collected through focus group discussions and in-depth interviews. The study found that the community faces air pollution and health problems stemming from agricultural burning, impacting the environment and economy. While aware of these issues, the community lacked the knowledge, skills, technology, and incentives to transition to no-burn practices. The charter development process was participatory, with activities designed to facilitate community input and decision-making. This resulted in a comprehensive charter tailored to the community context, with provisions promoting no-burn agriculture, including burning bans, agricultural waste management, knowledge dissemination. Key success factors identified were community cooperation, support from government and private sectors, and strong leadership and links between burning and air pollution, and the importance of community engagement and support in promoting sustainable agricultural practices. This knowledge can be applied to other communities facing similar challenges