เผยแพร่แล้ว: 2025-12-30

บทความวิจัย (Research article)

The Impact of Entrepreneurial Orientation, Innovation Capability, and Competitive Advantage on Performance of SMEs in Upper Northeastern Region

Kusuma Soythong
1-19

Border Reopening and the Financial Impact of Informal Fuel Trade on Legal Petrol Stations in Thailand

Haida Sudinpreeda
20-34

Appropriate Technology as a Mediator between Knowledge Integration Capability and Circular Economy: Evidence from Resource-Constrained Wood-Processing SMEs in Thailand

Kritsakorn Jiraphanumes, Nongrat Sansompron, Kanittha Pattanasing
35-55

The Causal Relationship of Factors Affecting the Professional Entrepreneurship of the Cultural Tourism and Creative Economy Business in Phrae and Nan Provinces

Sineenat Vikromprasit, Pasiri Khetpiyarat
56-71

Social Influence and Brand Image as Mediators of Sustainability Values: A Study of Green Purchase Intentions Among Thai Youth

Sarinya L. Suttharattanagul, Thittapong Daengrasmisopon
72-91

Intertextual Narrative and the Construction of Heroism: A Study of News, Documentary Film, Series, and Feature Film on the Wild Boars Academy Football Team Incident

Ongart Singlumpong
92-108

Determinants Influencing Millennials’ Green Product Purchase Decisions in Thailand

Paisarn Arunchoknumlap
109-125

Auditor Supply and Audit Quality: Evidence from Chinese A-Share Firms

Wang Yuanyuan, Chaiyot Sumritsakun, Arunee Yodbutr, Thatphong Awirothananon
126-143

Sustainability in Agricultural Supply Chain: Lesson Learned from a Large-Scale Agricultural Extension Project of Orange in Maesin District, Si Satchanalai, Sukhothai Province

Siriwan Kitchot, Andrew Lyons, Iain Reid
144-162