Intertextual Narrative and the Construction of Heroism: A Study of News, Documentary Film, Series, and Feature Film on the Wild Boars Academy Football Team Incident

บทคัดย่อ

This research analyzed what multiple forms of media construct heroism through transmedia storytelling. It employed intertextuality, the narrative paradigm, and the social construction of reality as analytical frameworks. The findings revealed that news, documentary films, series, and feature films share seven core narrative elements: plot, theme, conflict, characters, setting, symbol, and point of view. These media forms utilize four intertextual strategie —convention, extension, reduction, and modification— each adapted to the affordances of their respective mediums.

The construction of heroism did not arise solely from the event itself, but from its repeated retelling across media platforms. Through the processes of externalization, objectivation, and internalization, the story became a globally accepted social reality. The 13 Wild Boars were portrayed not merely as survivors, but as moral heroes symbolizing courage, selflessness, solidarity, and hope. Furthermore, this study proposed ethical guidelines for transmedia storytelling that emphasized responsibility and truthfulness. It underscored the influential role of media in shaping collective values and transforming real-life events into powerful and inspirational narratives.