The Causal Relationship of Factors Affecting the Professional Entrepreneurship of the Cultural Tourism and Creative Economy Business in Phrae and Nan Provinces

บทคัดย่อ

This research aims to study the causal relationship of factors affecting professional entrepreneurship of cultural tourism and creative economy businesses in Phrae and Nan provinces. A quantitative research method was employed. The research sample consisted of 200 entrepreneurs from cultural tourism and creative economy business who were selected using stratified random sampling. Data were collected using questionnaire. Structural equation modelling with LISREL software was used to test the causal models.

The findings were as follows: the highest factors affecting the professional entrepreneurship were management capability followed by entrepreneurial competency. Moreover, management capability had an indirect affected on professional entrepreneurship through the entrepreneurial competency. The causal relationship between model from the result of data analysis was found that the analytical model had goodness of fit with the empirical data was χ² = 34.58 df = 26 p = 0.12 GFI = 0.98 and AGFI = 0.96. The result shows that the model had a high criterion of fit. In terms of practical implications, tourism entrepreneurs can prepare and develop themselves to achieve competitive advantage and business performance through management capability and cultivation of competencies suitable for professional entrepreneurship.