เผยแพร่แล้ว: 2023-03-30

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บทความกิตติมศักดิ์ (Honorary article)

Entering the New Innovation Age of Business, Economics, and Communications, in a Dynamic Society

Dr.Boonkiet Chokwatana
1

บทความวิจัย (Research article)

Communication Approaches of Beauty and Health Influencers in Social Media

Anyarin Amornissariyachai
2-15

Characteristics of Innovation Affecting Adopted Decision on Sufficiency Economy Philosophy in People’s Way of Lives in Muen Wai Sub-district, Nakhon Ratchasima Province

Anyarat Wichian, Akarapong Untong
16-29

Analysis the Influencing of Logistics Management on Decision Making for Reunion to Y Series’ Actor Fan Meeting in the Context of Thai Fan Club

Pareeyawadee Ponanake
30-39

Forecasting Success Factors for Developing Quality Standard of Trucking Services in the Eastern Border Areas

Yanin Patsopa, Pisit Bungbua, Benyada Krajangjaeng
40-53

A Study on Investment Returns of Industry Groups in the Stock Exchange of Thailand Using Five-Factor Model

Puchong Prakopvitayakit, Chaiwuth Tangsomchai, Rojana Thammajinda
54-71

Competencies of Successful Entrepreneurs: Perspectives of Students and Entrepreneurs

Pornpasit Denmoree, Sirichan Sathirakul Tachaphahapong, Achara Chandrachai
72-89

Personal, Economic, and Societal Factors Affecting the Anxiety of Traders during the COVID-19 Pandemic in the Lower Northeastern Region of Thailand

Pichyada Pheunpha
90-110

Factors Affecting the Initial Return of Initial Public Offerings

Chaiwat Nimanussornkul, Kunsuda Nimanussornkul
111-123

Modern Marketing Strategy Development for Community Pharmacy Business

Krit Wattanathum, Anjana Fuangchan
124-142

Financial Feasibility of the Investment Projects for the Conservation and Development of Bangkok Railway Station (Hua Lamphong) Area

Pichittra Prapassornmanu, Piyawong Punjatewakupt, Tiraphap Fakthong, Krajangsri Srikrajang Phasomsap, Jeerayu Khowchernklang, Atiya Wongwat
143-162

Gender-Based Wage Gap in Thailand

Akkaya Senkrua
163-179

The Crypto Shelter: A Safe Haven for Equity Market during the COVID-19 Pandemic

Chanapol Pornpikul
180-198