Forecasting Success Factors for Developing Quality Standard of Trucking Services in the Eastern Border Areas
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This research aimed to 1) study the success factors of enterprise prototype of service quality standard for truck operation in Border of Eastern Area Border of Eastern Area. 2) study the essential level factors of truck service quality standard. And 3) Forecasting success factors to increase service quality standard for truck operation. The results revealed that 1) the success factors of enterprise prototype truck operation into 3factors were business environment, organizational awareness and entrepreneurial characteristics. 2) This research was survey by questionnaire. The respondents’ opinion of business environment was a high level; followed by organizational awareness and entrepreneurial characteristics. 3) Forecasting success factors; the components as ability to predict variables were to 64% consisting business environment (coefficient = 0.52) and organizational awareness (coefficient = 0.33).
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