Path Analysis of Motivational Factors Affecting Work Morale of Employees in Private Companies in Lam Luk Ka District, Pathum Thani Province

Abstract

This research aimed to study the levels of motivational factors and work morale among private sector employees in Lam Luk Ka District, Pathum Thani Province, and to analyze the influence pathways of motivational factors affecting employees’ work morale. The sample consisted of 396 private sector employees selected through proportionate simple random sampling. Data were collected using a questionnaire validated for content accuracy (IOC > 0.67) and reliability (Cronbach’s Alpha = 0.88). Descriptive statistics, including mean and standard deviation, and path analysis were conducted using The Jamovi project.

The results indicated that the overall level of motivational factors was high (x\bar{}= 3.73), with the highest mean observed in work achievement, followed by career advancement and job characteristics. The overall level of work morale was also high (x\bar{}= 4.08), with organizational confidence and the promotion of work discipline scoring highest. Path analysis revealed that motivational factors had a significant positive direct effect on employees’ work morale (path coefficient = 0.44, p < 0.01). These findings are consistent with Herzberg’s (1959) motivation–hygiene theory, which posits that motivational factors such as achievement, recognition, and advancement enhance job satisfaction and work morale.