Entrepreneurial Characteristics and the Creation of Competitive Advantages Influence the Success of Restaurant Service Businesses in Mueang Lampang District, Lampang Province
Keywords:
Entrepreneurial characteristics, Competitive advantages, The success of restaurant businesses, Restaurant businessAbstract
The research objectives were 1) to study the importance of entrepreneurial characteristics, competitive advantages, and the success of the restaurant service business, and 2) to study the entrepreneurial characteristics and the competitive advantages toward the success of the restaurant service business in Mueang Lampang District, Lampang Province. The sample group was 400 restaurant general restaurant operators who provide made-to-order food services both at the store and online, operating in Muang Lampang District, Lampang Province. The instrument was a questionnaire. Data were analyzed using descriptive statistics to find percentages, means, and standard deviations. Inferential statistics were analyzed using multiple regression techniques using Enter Selection.
The research results found that overall entrepreneurial characteristics were of the highest level of importance, with personal privacy being the most important, followed by the willingness to take risks and the desire for success. The overall competitive advantage is of the highest importance, with focus being the most important, followed by differentiation and cost leadership. Overall success in service businesses is at the highest level, with internal processes and customer being the most important, followed by finance and learning and development. The results of the multiple regression analysis found that entrepreneurial characteristics and the creation of competitive advantages influenced the success of the service business, which was statistically significant at the 0.05 level. The right characteristics of an entrepreneur, such as Individuality, willingness to take risks and aspirations for success are key factors influencing the success of service businesses and the ability to gain competitive advantages, such as focus on impressive service and differentiation from competitors.
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