Factors Determining Likelihood to Travel with Pets in the Commercial Aircraft Cabin

Authors

  • Tuangbhorn Salakij Faculty of Business Administration, Kasetsart University, Bangkok, Thailand
  • Nuttapon Punpugdee Faculty of Business Administration, Kasetsart University, Bangkok, Thailand

Keywords:

Likelihood, Traveling with Pets, Aircraft Cabin

Abstract

The purpose of this study was to examine the influence of supporting factors on the likelihood of passengers traveling with pets in the cabin of commercial aircraft. The study sample comprised 423 Thai passengers who utilized domestic commercial flight services at Don Mueang International Airport. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. Hypothesis testing was conducted using inferential statistics, specifically multiple regression analysis, with the significance level set at 0.05.

The results identified four factors that significantly influenced the likelihood of passengers traveling with pets in the aircraft cabin, based on stepwise multiple regression analysis. These factors were: (1) Pet Attachment, (2) Social Agreement, (3) Travelability, and (4) Human–Pet Interaction. All four variables demonstrated a significant positive relationship with the likelihood of traveling with pets. Collectively, these factors explained 40.2% of the variance in travel likelihood (R² = 0.402), with statistical significance at the 0.05 level.

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Published

2025-08-08

Issue

Section

Research Articles