Community Product Development for Distributing to Health Food Markets Through Design Thinking Process: A Case Study of Hua Suea Village Lampang

Abstract

The purposes of this study were 1) to study and develop community product of Hua Suea Village for distributing to Health Food Markets through design thinking process and 2) to evaluate community product of Hua Suea Village for distributing to Health Food Markets.  This study is participatory action research design. The target samples were 40 people in the community and 54 community product users. The instruments of this study were the product development plan through design thinking process and the product users’ preference scale. Data were analyzed by using descriptive statistics including mean, standard deviation, and using content analysis technique. The results revealed that Khao Kab community product was developed, which includes quinoa and herb. Also, product packaging was developed by strong brown kraft paper. Khao Kab community products were not fragile, cycle shape, and good design, and product packaging also was strong packaging. The product users’ preference in community products were evaluated in high level.