ส่วนประสมทางการตลาดในทัศนะของผู้เช่าหอพัก ในเขตเทศบาลเมืองลพบุรี จังหวัดลพบุรี

บทคัดย่อ

This research aimed to study the marketing mix and to compare in view of tenant an apartment in the Muang municipality of Lopburi province divided by the gender, age, education, occupation, income per month, apartment rental prices, and rental periods. The sample used in this study was the 270 tenants of the apartment in the Muang municipality of Lopburi province by using Yamane sampling. The research instrument was a questionnaire with the reliability at 0.89 and was analyzed by the terms of percentage mean, standard deviation, t-test and one-way ANOVA and compared statistically by using the pair, T-test method of Scheffe. The results were found that the marketing mix In view of tenant of an apartment in the Muang municipality of Lopburi province was totally at average level, and could be arranged from the least level to more as; the part of selling, product, physical environment, the part of service process was arranged at more level and the part of officer , the marketing promotion and the part of price was arranged at middle level respectively. And the result of the comparison of the marketing mix according to the tenant of an apartment in the Muang municipality of Lopburi province divided by gender, age, education, occupation, income per month, rental prices, and rental periods was totally different.