The Effects of Media Exposure on the Acceptance of arriage Equality among Generation Y in Bangkok

Abstract

This study aimed to examine the influence of media exposure on the acceptance of marriage equality among Generation Y in Bangkok.  Quantitative research was employed.  The data were collected through an online questionnaire. A pilot test with 39 respondents yielded a Cronbach's alpha coefficient of 0.78, indicating acceptable reliability. The main survey employed a cluster sampling method to gather responses from 368 participants. The findings revealed that the majority of respondents were female (42.4%). The largest age group was between 28–33 years (51.4%). Most respondents held a bachelor’s degree, with the highest proportion (69%), and the majority identified as Buddhist (91.8%). Descriptive statistics were used to calculate mean and standard deviation for each dimension and overall. The findings indicated that media exposure related to marriage equality was at a high level (M = 3.82, SD = 0.77), and the acceptance of marriage equality was also at a high level (M = 4.00, SD = 0.60). Pearson’s correlation coefficient was employed to test the research hypothesis at a significance level of 0.01. The findings indicated a statistically significant positive correlation between media exposure and the acceptance of marriage equality (r=.822**, p < 0.01).  Specifically, the three dimensions of media exposure, information seeking, information reception, and experiential reception, were all positively associated with the acceptance of marriage equality, supporting the study’s initial hypothesis.