An Alternatively Interpretative Message for Greater Understanding of Gender Equality in Bangkok, Thailand การสื่อความหมายด้วยข้อความทางเลือกสำหรับความเข้าใจที่ดีขึ้นเกี่ยวกับความเท่าเทียมทางเพศในกรุงเทพมหานคร ประเทศไทย

บทคัดย่อ

This paper examines the state of “gender equality” in Thailand by taking the Silom precinct as an example. It is a qualitative study that analyzes information and data gathered from both primary and secondary sources. The discourse analysis method is also accommodated. What is revealed that the printed and online media have greatly influenced visitors’ perceptions towards Silom as a precinct of night-life related entertainment and activity which is mostly sexually oriented, rather than as a precinct of Thailand’s Wall Street. By having such interpretations, Silom is also known as commercialized gender equality for an income-generating purpose, instead of establishing greater understanding and acceptance of non-heterosexuality. In order to educate visitors about gender equality and reduce the notion of a sex-oriented business precinct, a suitable interpretation is needed and suggested by compromising all of the significant dimensions and presenting it in a provocative way to stimulate visitor’s critical thinking through real-world experiences.