Three-Dimensional Game for Public Relations of Rajamangala University of Technology Lanna, Phitsanulok

Abstract

This research aimed: 1) to develop a 3D game for public relations of Rajamangala University of Technology Lanna Phitsanulok, 2) to evaluate the appropriateness and accuracy of the 3D game for public relations of Rajamangala University of Technology Lanna Phitsanulok, and 3) to assess user satisfaction with the 3D game for public relations of Rajamangala University of Technology Lanna Phitsanulok. The research results were as follows: 1) the results of data collection for 3D game development for public relations of Rajamangala University of Technology Lanna Phitsanulok, which was gathered from the instructors of all three faculties, included building photographs and environmental conditions within Rajamangala University of Technology Lanna Phitsanulok. 2) Game development results showed that the researcher used Unity for game development and overall component management, along with Blender and Adobe Photoshop for developing 3D models and supporting graphics. 3) The results of content accuracy and appropriateness evaluation by experts showed that the evaluation results were at the highest level with a mean of 4.52 and a standard deviation of 0.43. The evaluation covered two main aspects: content information and game appropriateness. 4) The results of user satisfaction evaluation showed that the overall user satisfaction was at the highest level with a mean of 4.63 and a standard deviation of 0.44. The evaluation covered four aspects: graphics and game display, gaming experience, content received within the game, and appropriateness of the game for all three faculties.