Talent Management by Contract-Based Employment to Create Flexibility of Talent Retention in the Thai Automotive Industry: A Case Study of Eastern Region

Abstract

This study was a quantitative study aimed at examining the level of opinions on talent management by contract-based employment to create flexibility in talent retention in the Thai automotive industry. The sample group was determined using Cochran’s sample size formula at a confidence level of 0.05, with a total of 400 people. Data were collected using random sampling methods and analyzed statistically. The study found that 1) overall opinions on the talent management models were at a high level ( = 4.10); 2) overall opinions on human resource management strategies were at a high level ( = 4.05); and 3) overall opinions on the benefits of using contract-based employment were at a moderate level ( = 3.95). The relationship between contract-based employment and different personal factors showed statistically significant differences in opinions on the contract-based employment model at the 0.01 level. The variance of data on contract-based employment models and talent management strategies revealed that in terms of management tools through contract-based employment, reward management, performance management, and managing different growth paths, opinions on contract-based employment models significantly differed at the 0.01 level. Additionally, the variance of data on contract-based employment models and expectation management showed that expectation management regarding the benefits of using contract-based employment, organizational benefits, and personnel benefits differed significantly at the 0.01 level in opinions on the talent management through contract-based employment.