Sustainable Development Model for Thai Herb Retail Business of the Community Enterprise
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Abstract
The objectives of this study were to study the current situation of Thai community enterprise of herb, analysis the problems and obstacles in Thai community enterprise of herb, delineate factors affected with the sustainable procedure including develop the strategic perspectives on such Thai community enterprise of herb. Mixed method as quantitative work through survey research as well as qualitative approaches based on in-depth interviewing were method conducted in this study. Four hundreds community enterpriser in all regions of Thailand were the sample in survey and thirty expert on Thai herb and the community enterprise were the key informant in interviewing. Data was analyzed by Factor analysis and arrange category with criteria in term of rubric scoring for indicating the sustainable standard criteria. Then, all finding had been developing the strategy and build sustainability in the retail business for Thai community enterprise of herb respectively.
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