Published: 2024-12-19

Full Issue

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Editorial Note

Editorial Note

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Research Article

Confirmatory Factor Analysis of Sustainable Community-Based Tourism Management: A Case Study of Nawatwithi (Inno-life) Community-Based Tourism After the COVID-19 Pandemic

Poramet Boonnumsirikij

1-16

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Service Marketing Mix Factors Affecting the Decision to Use Car Registration Loan Services in the Bangkok Metropolitan Region

Kantaphat Waritchotdechakul , Kittinart Nunthong

17-27

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The Relationship Between Service Marketing Factors and the Usage Behavior of Electric Vehicle Users of Electric Vehicle Charging Stations in Bangkok Metropolis

Khotchasak Maharom, Kannikar Saengsurisri, Boonmee Yomphan

28-43

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Quality of Work-Life Factors Affecting the Work-Life Balance of Company Employees in Bangkok Metropolis

Theeraporn Jiratammakun , Kittinart Nunthong

44-57

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The Development of Creative Tourism Potentiality in Phatthalung Province

Nareeporn Sricharit, Chawalee Na Thalang, Seri Wongmontha, Chusana Techakana

58-74

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Guidelines for the Development of Herbal Cities in Maha Sarakham Province to Attract the Market of Wellness TouristsGuidelines for the Development of Herbal Cities in Maha Sarakham Province to Attract the Market of Wellness Tourists

Nisachol Thokaew, Nuttharin Pariwongkhuntorn , Chompunuch Jittithavorn , Suwaree Namwong

75-88

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Academic Article

The Emergence of ‘Open-Face Sandwich’ Generation: A New Market Segment

Theethavat Janevatchararak, Ruangkiat Suwannopas, Nongnuch Fuangwong

89-103

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