Vol. 15 No. 1 (2025): Journal of KMITL Business School Year 15, issue 1, January - June 2025.

Research Article

• Guidelines for Applying Structural Equation Modelling Methods Between PLS-SEM and CB-SEM: The Marketing Perspective in Thailand

  Kullaya Uppapong, Thanatep Sudsang , Thidarat Mueandecha

  1-14

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• Demand Trends for The Development of Mobile Applications for Public Electric Vehicle Charging Stations from The Perspective of Users in The Central Region of Thailand

  Natpimon Naovakoon, wonchanok chaiyasoonthorn, Singha Chaveesuk

  15-31

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• The Influence of Logistics Service Quality on Customer Satisfaction, Trust, Commitment, and Loyalty in the Business to Business (B2B) Context

  Prompassorn Chunhabunyatip, Rossukon Suwannakoot , Pattarika Chinchang

  32-51

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