Marketing Innovation and Modern Consumer Behavior

5 Items

Explores digital marketing strategies, data-driven marketing, green marketing, evolving consumer behavioral trends, and other related fields in contemporary marketing.

All Items

A Study of the Relationship between Marketing Mix and the Customer Choice of Standalone Coffee Shops at Gas Stations in Mueang District, Nakhon Ratchasima Province

Ajcharapan Tangjaturasopon

111-124
Marketing Mix Factors Affecting Service Decisions toward Suki Tee Noi Restaurant in Bangkok and Metropolitan Area

Naharuthai Yuttajuangjan, Anothai Ngamvichaikit, Narubodee Wathanakom

16-29
Service Marketing Mix and Brand Equity Factors Influencing Customers’ Purchase Decision at Punthai Coffee Shops in Bangkok

Jirawan Thiansuwan, Narubodee Wathanakorn, Anothai Ngamvichaikit

125-143
Strategic Management of Digital Customer Signals and Brand Image for Social-Commerce Cosmetics: Evidence from Bangkok Consumers

Vinattha Sakvorakulchai, Porngarm Virutamasen

1-15
Technology Acceptance and Perceived Risk Influencing Behavioral Intention to Use Hydrogen Vehicles among Industrial Estate Employees in Thailand

Niwat Phalanuwas, Singha Chaveesuk, Wornchanok Chaiyasoonthorn

90-110