Intellectual Capital And Service Innovation Affect To The Success Of Small And Medium Businesses (SMEs) in Chumphon Province

Abstract

     The objectives of the study were 1) to study intellectual capital, service innovation and the success of small and medium enterprises. (SMEs) in Chumphon Province 2) to study the intellectual capital that affects the success of small and medium enterprises. (SMEs) in Chumphon Province 3) to study service innovations that affect the success of small and medium enterprises (SMEs) in Chumphon province. by using questionnaires as a tool to collect data from the sample group, which is a small and medium-sized business entrepreneur. (SMEs) in Chumphon Province by using questionnaires as a tool to collect data from a sample group of 296 small and medium-sized business entrepreneurs (SMEs) in Chumphon Province, the statistics used in the research were descriptive statistics. and the statistics used to test the hypothesis were One-way ANOVA and Multiple Regression. The statistical significance was set at the .05 level.

The study results showed that Most of the respondents were female, aged 41 - 50 years of 136 people, most of them were bachelor's degree, 238 people. It is a service type of 98 people. The size of most businesses are groups with no more than 15 employees of 179 people. It is a service type of 98 people, classified according to the period of business operation to the present. Most of them have a duration of 6-8 years with 125 people. Level of opinion on intellectual capital of small and medium enterprises (SMEs) in Chumphon province Overall, it was at a moderate level. when considering each aspect It was found that all aspects were at a moderate level. by relational capital with the highest average, followed by human capital and capital structure respectively