The Model and Process of Buddhism-Based Tourism Management in Chiang Rai Province

Abstract

Theobjectivesof this research were: tofind temples and important religious
places that areBudhism tourist attractions in ChiangRaiProvince, tostudy the model
and process of Buddhism – based tourism development in Chiang Rai Province , to
study Budhism tourism routes in Chiang Rai Province, and to study the factors influencing Buddhism tourism behaviors in Chiang Rai Province. The population consisted
of Budhism tourist attractions in Chiang Rai Province by Explanatory Survey Research
and Quality Research.
Theresultsof thisresearch wereasfollows: thetemplesand important religious
places that are Budhism tourist attractions in Chiang Rai Province included 1,282 temples,Thetemplesaccording toregistration datacomprised 1,011temples, the monastic
temporary residences consisted of 196 residences, the meditationcenters in Chiang Rai
Province included 17 centers, and the deserted temples comprised 142 temples. Regardingthemodeland processofBuddhism– based tourismin ChiangRaiProvince, they
were divided into four groups as follows; 1) groups of temples that were the historical
and Buddhism learning sites, 2) groups of temples that had a tourism – oriented theology emphasizing the Buddhist art, 3) groups of temples that had the activities focused
on faiths, beliefs, and culture and traditions, and 4) groups of temples focused on the
meditationand religious activities.Referring totheBudhism tourism routes in ChiangRai
Province, they were found that automobiles (or cars) were mainly used for travelling
in four separate directions. According to the factors that influenced Buddhism tourism
behaviorsin ChiangRai, theyincluded reputation,advertising,motivation,and stimulation
to be attractive tovisit, cheap price, and beautiful places.