การบริหารจัดการวงหมอลำ คณะประถมบันเทิงศิลป์

Abstract

ABSTRACT

          The purpose of this research was to study the management of Morlum band “Pratom Bunterng Slip” according to the 7M theory of management, the data providers in the study were 8 personnel, which were selected from the total number of 238 personnel. The data provider was divided into 3 groups which are administrative group, operative group and supportive group. The tools used for data collection were structured interview form and observation form.  Analyzed and presented as a descriptive research.

The results showed that the management of Morlum band “Pratom Bunterng Slip” is included

1.)  Man found that it rarely encounters problems but the recruitment of staff to install the stage is rare. 2.) Money found that the compensation of personnel and investment in equipment is appropriate. 3.) The material found that most staff are careful not to damage but there are still equipment and tools that are damaged and must be repaired on a regular basis. 4.) Management is planned once by the bandleader and ordered to the band manager to the head of each department 5.) Marketing, used cars posted the advertisement, public relations on the stage, and focused on using online media. 6.) Morale found that the staff can work reconciliation and faith in the band leader, and 7.) The method found that the band has the same workflow every day. Therefore, it can be concluded that  the management of Morlum band “Pratom Bunterng Slip”  is suitable according to the 7M principles.