The Perception of Pictorial Warnings to Control Alcohol Beverage Consumption

Abstract

This research aims to study the perception of pictorial warnings to control
the consumption of alcohol. This research employed a survey to study the effectiveness of pictorial warnings to control alcohol beverage consumption. The sample
included 1,945 participants. Results showed that the highest percentage, or 45.9%,
of the sample felt that the requirements of having pictorial and textual warnings on
alcohol beverage packaging (bottle and cans) (currently, there is currently no legal
obligationtoshow pictorialand textual warnings warning). If thestudent samplegroup
were the prime minister of Thailand, as the person responsible to protect the health
of the Thai public, the largest groupsof the sample choose a picturenext tothe text
warnings on the packaging of alcoholic beverages most 87.0 %