Research and Development of English Language Skills of Hospitality Industry Personnel in Buriram Province towards the ASEAN Community Preparation

Abstract

This research aimed: 1) to investigate problems and needs on English skills
of the hospitality industry personnel (HIP) in Buriram province; 2) to develop the ESP
curriculum of HIP; 3) to compare the learning achievement of HIP before and after
training; and 4) to study the satisfaction towards the ESP curriculum. This research
had three phases:
1) investigating problems and needs on English skills; 2) developing an ESP
curriculum; and 3) implementing the ESP curriculum. The samples were 200 HIP
and 30 students. The instruments were the interview, questionnaire, ESP curriculum,
and achievement tests. The statistics were frequency, percentage, mean, standard
deviation, E1/E2, and dependent samples t-test. The findings revealed that : 1. The
problems on English skills of HIP were at serious level ; 2. The needs on English use
of HIP were at much level ; 3. The contents of ESP curriculum consisted of six units;
4. The efficiency of the ESP curriculum was 77.44/79.00, which was higher than the
standard criterionset at 75/75; 5. HIPhad higher achievement than before learning at
the .01 levelof statistical significance; 6.The satisfactiontoward anESP curriculum of
HIP was at more satisfactory level