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Editorial Note

Table of Contents

THE EFFECT OF MATERIALISM MINDFULNESS AND FOOD SAFETY CONCERN ON CONSCIOUSNESS FOR SUSTAINABLE CONSUMPTION OF CONSUMERS PURCHASE ORGANIC FOOD IN THAILAND

1-11

FACTORS INFLUENCING THE COMPETITIVE ADVANTAGE AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE WHOLESALE AND RETAIL SECTOR OF THAILAND

12-34

DEVELOPMENT ACTIVITIES AND PROGRAMS OF COMMUNITY BASE RIVERSIDE TOURISM IN NONG SUANG VILLAGE, KRACHAENG SUB-DISTRICT, BANG SAI DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

35-50

STUDY GUIDELINES FOR SOLVING DIGITAL BUSINESS MANAGEMENT USING CHATBOT INNOVATION

51-69

THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP OF SCHOOL ADMINISTRATORS AND THE MOTIVATION OF TEACHER PERFORMANCE UNDER THE SAMUT PRAKAN PRIMARY EDUCATIONAL SERVICE OFFICE 2

70-81

ACADEMIC LEADERSHIP AND EFFECTIVENESS OF ACADEMIC ADMINISTRATION IN THE DIGITAL ERA OF SCHOOL ADMINISTRATORS UNDER THE LOEI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

82-96

THE INFLUENCE OF THAI DRAMAS ELEMENTS ON TOURISM SOFT POWER IN THAILAND

97-112

STRATEGIC GUIDELINES FOR SOLVING FAKE NEWS PROBLEMS OF THE PROVINCIAL PUBLIC RELATIONS OFFICE IN THE UPPER NORTHEASTERN REGION 1

113-134

A STUDY OF VOCABULARY QUANTITY AND THE COMPARISON OF VOCABULARY CONSISTENCY IN CHINESE TEXTBOOKS FOR FIRST-YEAR STUDENTS OF THE CHINESE BUSINESS LANGUAGE PROGRAM AT THE FACULTY OF ARTS OF DHURAKIJ PUNDIT UNIVERSITY WITH THE HSK 2.0

135-146

THE CONSTRUCTION OF ACTIVE CITIZENSHIP DISPOSITIONS SCALE FOR UPPER SECONDARY STUDENTS

147-164

DEVELOPMENT OF FUTURE PROBLEM-SOLVING INSTRUCTIONAL MODEL WITH VIRTUAL WORLD TO ENHANCE CREATIVE THINKING OF UNDERGRADUATE STUDENTS

165-188

DEVELOPING A TRAINING PROCESS TO ENHANCE RESEARCH INSTRUMENTATION COMPETENCY OF MASTER OF EDUCATION STUDENTS IN CURRICULUM AND INSTRUCTION PROGRAM, RANGSIT UNIVERSITY

189-203

FACTORS AFFECTING THE RESILIENCE OF STUDENT TEACHERS AT RAJABHAT UNIVERSITY

204-218

STRATEGIES FOR DEVELOPING TRANSFORMATIONAL LEADERSHIP OF TEACHERS AND EDUCATIONAL PERSONNEL

219-231

THE DEVELOPEMENT OF LEARNING ACHIEVEMENT USING INQUIRY-BASED LEARNING COMBINED WITH ONLINE COMPUTER LESSONS IN COMPUTING SCIENCE FOR EIGTH- GRADE STUDENTS AT BANHARN CHAEMSAI WITTHAYA 3 SCHOOL

232-247

CUSTOMER CO-CREATION MARKETING IN THE DIGITAL ERA: A CASE STUDY OF KRU PENSRI CANDY

248-263

THE DEVELOPMENT OF ACADEMIC SERVICE MODEL IN COOKING FOR STUDENTS WITH HEARING IMPAIRMENT: DESIGN, IMPLEMENTATION, AND EVALUATION

264-278

NEEDS, IMPACTS, AND COMPENSATION MEASURES FROM TRAIN CANCELLATIONS OF THE STATE RAILWAY OF THAILAND

279-292

FACTORS INFLUENCING THE FINANCIAL FREEDOM OF TEACHERS IN MUEANG DISTRICT, PHAYAO PROVINCE

293-308

ROAD ACCIDENT RISK POINT MANGEMENT GUIDELINES IN KHUHA TAI SUB-DISTRICT COMMUNITY, RATTAPHUM DISTRICT, SONGKHLA PROVINCE

309-322

THE INFLUENCE OF SOCIAL NETWORK SITES USE ON THE QUALITY OF LIFE AND DEPRESSION IN THE ELDERLY: THE MEDIATING ROLE OF LONELINESS AND SOCIAL CONNECTIVITY

323-336

GUIDELINES FOR DEVELOPING MULTI-TASKING SKILLS FOR PRODUCTION EMPLOYEES IN INDUSTRIAL FACTORIES

337-352