Published: 2025-12-20

STUDY GUIDELINES FOR SOLVING DIGITAL BUSINESS MANAGEMENT USING CHATBOT INNOVATION

Kosol Jitvirat, Wuttisart Khomkom, Wanngam Meeboonsalang, Benjamas Nakwong, Jantrawan Akaramethanon, Paitoon Janreung, Kanyavee Makeevaraphan

51-69

THE INFLUENCE OF THAI DRAMAS ELEMENTS ON TOURISM SOFT POWER IN THAILAND

Chonchanok Chidprasert, Susaraporn Tangtenglam

97-112

THE CONSTRUCTION OF ACTIVE CITIZENSHIP DISPOSITIONS SCALE FOR UPPER SECONDARY STUDENTS

Nardnutcha Chauymark, Suwimon Kritkharuehart, Dendow Chollawit

147-164

CUSTOMER CO-CREATION MARKETING IN THE DIGITAL ERA: A CASE STUDY OF KRU PENSRI CANDY

Sahapon Yeetunsee , Pathama Satavethin , Chanansara Oranop Na Ayutthaya

248-263

FACTORS INFLUENCING THE FINANCIAL FREEDOM OF TEACHERS IN MUEANG DISTRICT, PHAYAO PROVINCE

Ausawatap Akartwipart, Boonyanuch Cheewakiatyingyong, Anucha Tilokwattanothai, Prawit Fuekfon, Sirima Naksai, Pundita Jadsri, Somporn Boonsrinugul, Korakit Thanarat, Thawinee Sinpiang

293-308

ROAD ACCIDENT RISK POINT MANGEMENT GUIDELINES IN KHUHA TAI SUB-DISTRICT COMMUNITY, RATTAPHUM DISTRICT, SONGKHLA PROVINCE

Atsawaluk Ratchapolsit, Somruedee Sanguankaew, Jirachaya Jeawkok, Bunsit Chaichana, Wanchai Dhammasaccakarn

309-322