The Development of Nakhon Silver Nielloware Jewelry in Nakhon Si Thammarat Province: Enhancing the Value of Local Wisdom

Abstract

The purpose of this research is to develop a design for Nakhon silver nielloware jewelry, suitable for new target groups, and to commercially sell the developed jewelry. This will be achieved through a participatory action research method with the Nakhon Handicraft Community in Nai Mueang Sub-district, Mueang District, Nakhon Si Thammarat Province. The research methodology includes studying and analyzing data, developing guidelines, creating an action plan for product development, designing and producing prototypes of Nakhon silver nielloware jewelry for sale. The results of the research indicate a community need for product development, with 20 participants involved in model development and problem-solving. The desired product characteristics include novelty, beauty, appropriate size, ease of production, affordability, and the preservation of local wisdom. Two activities were conducted for product development, drawing inspiration and design concept from water droplets and Nakhon Song Tham (Nature & Arts and Culture). The jewelry sets include necklaces, pendants, rings, bracelets, and earrings, produced using traditional craftsmanship and modern through casting. The overall satisfaction level, with a mean of 4.57, indicates a high level of satisfaction among participants, with a total mean standard deviation of 0.548. The benefits obtained include enhanced knowledge and skills among the community of producers in creating Nakhon silver nielloware jewelry that is novel and appealing to consumers. The research emphasizes the importance of teamwork and active participation. The resulting product prototypes can be reproduced and continuously distributed commercially to date.