Food culture In the tradition of the tenth month (Sart Day) To the design of souvenir products To promote cultural tourism Songkhla Lake Basin.

Abstract

The main objectlive of this article 1) to study the conceptual implication model and the story of food’s culture in the tradition of the tenth month (Sart Day) in the South of Thailand at Songkhla Lake watershed area. 2) To create a product prototype souvenirs from forms, concepts, implications and wisdom of food culture in the tradition of the tenth month (Sart Day) 3) To promote tourism according to the cultural and creative tourism development plan.

The research method was Data collection, patterns, concepts, implications and food wisdom in the tradition of the tenth month (Sart Day). From fieldwork to the communities and local tourist groups. It was found that the group of informants had knowledge and understanding about the tradition of the tenth month (Sart Day) both in terms concepts, implications and wisdom that are similar to those in other provinces in the South. Then, the researchers searched for market potential and demand for souvenir products to verify and evaluate the correctness of the design direction. That led to an evaluation of satisfaction with souvenir products by using a questionnaire tool for 3 groups of samples include knowledge groups, handicraft manufacturers for selling souvenirs and tourist groups, each sample group is 100 person.

Summarized as follows: 1) Assessment of market potential and demand for souvenir products for tourism, the importance with the highest average value was what type of souvenir product to buy. 2) Guidelines for demand assessment and design direction of souvenir products for tourism by using the results from the inquiries on the important issues, including the external factors of form and appearance, functional factors, identity and meaning factors, materials and production factors and packaging factors.  After that, used the results from the questionnaire to design together with the concept that the researcher has stripped the implications and identities, through the design process 2D draft development 3D draft development and prototype development. The researcher took into account the potential and ability of the producer group and the limitations of the material. After that, the researcher brought all 4 product prototypes to assess their satisfaction by the sample group.

The results of this study showed that Most of the respondents were satisfied with the product overall at a good level with an average of 4.50 (S.D = 0.57)