THE BRANDING INNOVATION OF ACTIVE STREETWEAR FOR ZENNIALS GENERATION BY APPLYING RFID, TRACKER ELDERLY TECHNOLOGY AND FUNCTIONAL FASHION DESIGN

Abstract

The Research on The Creation of Innovative Active Street Wear for Zennials Generation aims to (1) find ways to create active streetwear; With the application of radio-free technology, Quentin C. Identification, Insertion, Elderly, and The Principles of Functional Design. (2) Find ways to create an active streetwear brand. For targeted markets, Sr. Primary and secondary data are studied, as well as analytical studies linked to other relevant factors. The study framework is divided into three areas: (1) information on the application of radio-free computing technology; (2) Market data on active streetwear, assemblies, consumer segments, and other aspects of fashion products. Sr.    The researchers used qualitative research methods by conducting in-depth interviews with experts in various fields in conjunction with quantitative research using an online questionnaire with a sample of 400 Thai people. It has a specific profile with a wide frame of approximately 1 – 2 square centimeters. Areas suitable for embedding circuit boards or chips include the part of the costume area that is a strip, such as the edge of the frame. Swearing or pocket by measuring the calories of a tractor's activity or exercise. Elderly will be a key selling point in creating an identity for (2) the Senior Group. The next generation in brand research is a group that is passionate about using technology in conjunction with healthcare-related activities. The price ranges from 2,000 to 10,000 baht. The price range of basic and repeat products is between 2,000 – 5,000 baht. The fashion product segment is suitable for a price range of 5,000 baht or more, with distribution channels comprising online and offline, where the Tommy Hilfiger brand and wakingbee brand are classified as the closest competitors to the researcher's brand, but in different submarket segmentations (3) the principles of inclusion and inclusion and separation will be the main approaches to creating new product segments in proportion to the needs of the comparable average target audience. The new brand identity focuses on presenting a brand image that is personal, bold, agile, agile, and nimble, offering technology that aligns with the lifestyle of the target audience as the main criteria of presentation. For choosing fashion trends to create products in the collection. The researchers used a topical approach combining casual apparel technology to wear in everyday life as a Casual Smart look. It is a design guideline that uses the needs and personality of the target audience as the criteria for choosing a guideline topic. The researcher then sampled a prototype, which is the final stage of the research.