Application of Design Thinking in Media Design based on Cultural Heritage in Kaedum Maha Sarakham

Abstract

This article aims to study the application of ‘Design Thinking’ concept in media development for increasing the value of products and services based on capital of cultural heritage in terms of process and efficiency. The results showed that processes based on Design Thinking include Step 1: Study the capitals of community arts and culture, Step 2: Study the behavior and media reception patterns of the target group, Step 3: Media Design and Development, Step 4: Media Trial and Improvement, and Step 5: Product dissemination and evaluation. Participants in the process include community leaders, community scholars, professional groups, children, community residents, students in communication arts, and landscape and experts. Having followed the process, it was found that the produced media performed at a very good level. It was the highest satisfaction in creativity,  attractiveness and beauty. The target audience who visited the video was mostly people in Maha Sarakham province, females, ages from 25 to 34. The most viewed video had a story related to the area's tangible cultural heritage and important identity.