The Project of Graphic Design for traditional pottery product development: A Case study of Ban Moo, Maha Sarakham Provience

Abstract

This research aims to develop a product brand for pottery commodities in Mahasarakham Province. Using the case study of BaanMo, village 11^th, Khwao sub-district, Mueang district in order to promote the sale and marketing strategies by creating logos for the products. 11 logo models were designed by 11 third-year students in product design at the Faculty of Architecture Urban Design and Creative Arts. The target samples were collected from group members of the pottery commodities:  13 people in Mahasarakham province. The research tool was a questionnaire examining and rating the 11 logo designs.

      The results of this research found that the most satisfaction of the samples towards the designed logos was the 9^th logo. The symbol was derived by two hands molding the clay, which can reflect the pottery of Ban Mo. This was determined to effectively relate hand-crafted quality to the products.