The development of social media and distribution channels for Buddhist-based livelihood products from recycled tires

Abstract

This research has two objectives: 1) to develop social media about Buddhist livelihood products from recycled tires and 2) to develop distribution channels for Buddhist livelihood products from recycled tires. It's research and development. by documentary study In-depth interviews were conducted for 7 target groups and 5 volunteers participated in a workshop to develop social media and product distribution channels. The tools used in this research were interview forms which were open ended questions and Set of media development activities and product distribution channels The results showed that 1) Developing social media in the form of video clips using Canva program consisted of 6 steps: Step 1: Use your own account to log into Canva Step 2: Choose a template Step 3: Using features From Canva's left-hand window Step 4: Adding a sub title Step 5: Editing the video. and step 6: save and share the clip. A total of 5 clips were developed, and 2) Development of product distribution channels in the amount of 2. The channels are facebook and tik tok. To promote the sale of Buddhist way of life products.