MEDIA EXPOSURE, SATISFACTION, AND ATTITUDE OF PATTAYA CITY HOSPITAL’S SERVICE USERS IN PATTAYA CITY, CHON BURI

Abstract

A research article on media exposure, satisfaction, and attitude of Pattaya City Hospital’s service users in Pattaya City, Chon Buri. Its objectives are 1. to study media exposure, satisfaction, and attitude towards Pattaya City Hospital, 2. to compare service usage characteristics with attitude towards Pattaya City Hospital, 3. to compare service usage characteristics with satisfaction towards Pattaya City Hospital, and 4. to study the connection between attitude and satisfaction towards Pattaya City Hospital, in order to create a positive attitude regarding excellent, ethical, and valuable services. The sample group of 400 sets utilized the SPSS package program to analyze the data in order to calculate the percentage, frequency, mean and standard deviation. The Chi-Square, one-way ANOVA, and the Pearson product-moment correlation coefficient statistics were applied to test the hypothesis. The results of the study revealed that most of the service users were female, aged between 25-35 years old, being workers/company employees with incomes of 10,001-15,000 baht. They had been to Pattaya City Hospital more than 3 times, mostly visiting the general examination department, exercising their rights to medical treatment with social security rights, and receiving media exposure/information awareness from personal media such as neighbors/hospital staff the most. The overall satisfaction towards Pattaya City Hospital was 3.40, which was at a high level. When considering each aspect, it was found that the aspect with the highest average was the location, followed by price, and the aspect with the least average was the promotion. The overall attitude towards Pattaya City Hospital was found to have an average of 3.34, which was at a high level. When considering each aspect, it was found that the aspect with the highest average is the personnel aspect, followed by the reliability of the hospital, and the aspect with the least average was the service system.