Dhamma Communication Innovation via Application PhraBhodhiyanadaera (Ajahn Cha Subhaddo

Abstract

This research has three objectives, and mixed methodology research. The Dhamma communication innovation of Ven. Cha SuBhaddho found that is brought to disseminate, access to an individual via mobile applications, responding to the audience’s behavior. That is the necessity for communication as high as 56.5%, with the highest frequency of using applications every day 51.3%, use applications for benefits in activities 74.1%, Receiving Dhamma news from Youtube channels 79.9%, Listening to Dhamma via applications up to 49.2%, Mobile applications can provide Dhamma knowledge up to 48.7%. The doctrine of letting go is high up to 64%. The doctrine is applied for working up to 70.4% and can be used to promote morality in society 64.9%. The way of teachings is applied with the present to work in Life-style, education, intelligence, society, and family.