The The Perception Regarding Curriculum and the Tendency of Further Education in the Communication Arts Program in the Communication Era Through Social Media

Abstract

The objectives of this research are to investigate the perception and the tendency of further education in the Communication Arts program of people in Chonburi Province in the communication era through social media. The researcher formulated the qualitative method by creating focus group discussion with forty participations and established quantitative method by collecting six hundred questionnaires. The findings found that nowadays, the Communication Arts program has been adapting both Discipline and content in order to be appropriate with the changing of present circumstances. These changes are consonant with educational philosophy conceptualization that concentrated on studying the new knowledge and developing human resources to be suitable with working market requirements. Furthermore,   the findings found that the respondents have the total perception regarding Communication Arts curriculum at the moderate level.  The respondents have the total tendency of further education in the Communication Arts Program at the moderate level as well. The respondents, who have the different occupations, will have the different perception and the different tendency of further education in the Communication Arts Program. Moreover, the perception regarding Communication Arts program has the positive relationship with the tendency of further education in the Communication Arts program.