Evolvement of Action Value Accounting (AVA)

บทคัดย่อ

       The current double-entry accounting concept (CDAC) has been used for over 500 years. Apparently, the technology disruption, and business transformation have challenged its relevance and usefulness. There are certain limitations and flaws in CDAC that hinder the progress of dynamic business model development. With the upcoming emergence of artificial intelligence (AI) and machine learning, many of the current jobs may be replaced causing humans to find proper solution to balance both machines and human to stay together without high conflicts. The value of an action performed by humans can become more meaningful and eventually can be traded. The volatility and rapidly changing business environment have pointed to the need for new effective and meaningful performance measurement for better decision making and business forecast. This paper proposed a new concept of value creation through driving the selected actions as generated by a tool called “action grid”, and the action value accounting (AVA) as a supporting if not a replacement tool for the CDAC. There are still several existing limitations that require further empirical study, but it opens opportunity for future research.