Factors Affecting Credit Card Debt of the Generation Y
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Abstract
The objectives of this research are to study 1) the influence of saving attitudes that affect the credit card debt of Generation Y, 2) the influence of spending values that affect the credit card debt of Generation Y, and 3) the influence of purchase situations on the credit card debt behavior of Generation Y. This study is quantitative research. The sample used in the research was 400 credit card users. The questionnaire was used as a tool to collect sample data. Statistics used are percentages, averages and multiple linear regression analysis. The research results found that the factors that influence the credit card debt behavior of Generation Y were product-related spending values, promotion–related spending values, and situational purchase factors. It is expected that the findings of this study can be applied to the formulation of policies concerning credit-card marketing and the encouragement of healthier consumer behaviors among Generation Y, thereby reducing the likelihood of bad debt and over-indebtedness at both the individual and family levels.
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