Increasing Value of Goods and Marketing Channels Through E-commerce System for Look Kaew Silk Community Enterprises Group in Nikhom Phatthana, Khukhan District, Sisaket Province
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Abstract
This article studied the guidelines of creating value added product for developing the e-commerce system. This applied research model had 3 phases based on the research objectives. The target was the community enterprise group of Look Kaew Silk Area 7, SiSaKet province. The tools consisted of questionnaire, in-depth interview, focus group, participant observation and evaluation form. Development of e-commerce with software application and graphic design .Data was analyzed for percentage, mean and standard deviation. The result of Phase1 showed that the guidelines of creating value added product consisted of 2 guidelines: first design of branding and packaging and second developing of textile products. The result of Phase2 revealed that the model of creating value added products were: (1) the model of branding and packaging to create a unique image of the product and value added product was at a good level ( =4.20) (2) developing product was found that (1) to build on the product and (2) to develop the new product. The result of Phase 3 indicated that the improvement of the e-commerce consisted of (1) product presentation (2) ordering product (3) payment (4) transportation (5) history and the overall evaluation of e-commerce system was at the highest level ( =4.60).
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