Active Learning Management in Multimedia Design and Development Program to Enhance Creativity in Media Production of Tertiary Learners Lampang Rajabhat University, Lampang

Abstract

The aim of this research was to design an active learning model that could develop learners' creativity for use in media production. The active learning management model used the problem-based ‘Air force model’ which had 5 steps: 1) Problem encountered; 2) Flying with the problem; 3) Choose the answers; 4) Check the answers; and 5) Get the best answer. To analyze the relationship between active learning and creative development within the active learning model, a static group comparison design was used. The sample consisted of 60 students who enrolled in the Design and Development Multimedia program in the academic years 2/2017 and 2/2018 at faculty of Education Lampang Rajabhat University, Lampang. data was analyzed using mean, standard deviation t-test and Pearson correlation. The result of using the active learning management model enabled the sample to produce creative multimedia well, with a statistical significance of 0.05. The relationship between the active learning management and creative thinking development of tertiary learners was found to have a high correlation, with a Pearson product-moment correlation score of 0.653.