Distribution Channels of “Phulae” Pineapple on Facebook in Chiang Rai
Keywords:
ช่องทางการจัดจำหน่าย สับปะรดภูแล โซเชียลมีเดียAbstract
The research aim to study the current situation of pineapple distribution and the design of pineapple distribution channel via social media. Comparison of pineapple distribution through Facebook social media and intermediary channels. The study was conducted by one enterprise entrepreneur and analyzed. Time period in this studies June – October 2018. In-depth Interview were our studies tools. The results to develop the fan page design was sales increase 35% more than current situation of pineapple distribution when compare same time in last year. The satisfaction evaluate of entrepreneur was very good.
References
Chowwatin, T. 2007. The study for marketing development of Phu Lae pineapple in Chiang Rai province.Chiang Rai: Mae Fah Luang University. (in Thai)
Kongtong, T., Suwannawaj, S., and Soodsang N. 2014. The creation of digital photography art for the promotion of fashion goods on facebook. Art and Architecture Journal Naresuan University. 5(1): 27-40.
Kotler, P. 2000. Marketing Management (10thed.). Upper Saddle River: Prentice – Hall.
Kueanpet, S. 2010. Factors on marketing mix affecting fruit entreperneures Phu Lae pineapple business in Muang district, Chiangrai Province. Chiang Rai: Rajabhat Chiang Rai University. (in Thai)
RodYong A. 2011. An analysis of logistic cost and quality of Phu Lae pineapplein Chiang Rai province. Bangkok. King Mongkut’s University of Technology Thonburi. (in Thai)
Sangkhasuk, R., Naklungka, K., Ekphon, W., and Surasawadee. 2017. Development of e-commerce channel among community enterprises network. Phanakhon Rajabhat Research Journal (Humanities and Social Sciences), 12(1): 38-49 (in Thai)
Wisitchainont A. 2015. Developing and Agricultural Product online marketplace in Thailand using geolocation technology. Journal of Information System in Business. 3(1): 30-47.
Kongtong, T., Suwannawaj, S., and Soodsang N. 2014. The creation of digital photography art for the promotion of fashion goods on facebook. Art and Architecture Journal Naresuan University. 5(1): 27-40.
Kotler, P. 2000. Marketing Management (10thed.). Upper Saddle River: Prentice – Hall.
Kueanpet, S. 2010. Factors on marketing mix affecting fruit entreperneures Phu Lae pineapple business in Muang district, Chiangrai Province. Chiang Rai: Rajabhat Chiang Rai University. (in Thai)
RodYong A. 2011. An analysis of logistic cost and quality of Phu Lae pineapplein Chiang Rai province. Bangkok. King Mongkut’s University of Technology Thonburi. (in Thai)
Sangkhasuk, R., Naklungka, K., Ekphon, W., and Surasawadee. 2017. Development of e-commerce channel among community enterprises network. Phanakhon Rajabhat Research Journal (Humanities and Social Sciences), 12(1): 38-49 (in Thai)
Wisitchainont A. 2015. Developing and Agricultural Product online marketplace in Thailand using geolocation technology. Journal of Information System in Business. 3(1): 30-47.
Downloads
Published
08-01-2020
How to Cite
[1]
Pansuwan, P. et al. 2020. Distribution Channels of “Phulae” Pineapple on Facebook in Chiang Rai. Journal for Community Development and Life Quality. 8, 1 (Jan. 2020), 121–130.
Issue
Section
Research Articles
License
The Editorial Board claims a right to review and correct all articles submitted for publishing
