Happiness in Tourism of the Local in Ban Mon Community, San Kam Phaeng District, Chiang Mai Province

Abstract

The research was a mixed method. The purpose of this research was 1) to study the happiness of people in tourism in the community and 2) to propose the development of happiness guidelines for the community. The content analysis found that the happiness of the people in the community of Ban Mon was at the high level. The people in the community are happy, both in their physical and mental well-beings. They are healthy and have proper nutrition. Also, the community is peaceful, they are well-behaved, conforms disciplines in community, and have strong family relationships. Peaceful living conditions bring about career development under sufficient income for their living expenses. Based on the data analysis of happiness of people in Ban Mon community, here are the proposed guidelines of development. The leaders and relevant authorities should provide knowledge about tourism to the community and promote and develop extra careers for the locals to get more income from tourism. They should be more involved with community activities and should play a role in the core management. Good governance allows the community to access and monitor tourism leading to sustainable happiness.