GUIDELINES FOR THE DEVELOPMENT OF FACTORS AFFECTING EDUCATION ADMINISTRATION IN THE THAILAND 4.0 ERA OF EDUCATIONAL INSTITUTIONS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE 3, PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

The objectives of this research paper were 1) to study the factors affecting educational administration, 2) to study the factors affecting educational administration, 3) to propose guidelines for the development of factors affecting educational administration in the Thailand 4.0 era under the Secondary Educational Service Area Office 3, Phra Nakhon Si Ayutthaya Province. The research model was mixed methods research. For quantitative methods, using a questionnaire for a sample of 310 teachers. The data were analyzed using basic statistics, namely mean, standard deviation. For qualitative research, using interview of 5 experts. Data was analyzed by content analysis. Results showed that 1) the state of educational administration of the four aspects of teachers' opinions were at a high level, namely management administration, material Management, personnel management, and budget management, respectively. 2) The factors affecting the educational administration of educational institutions are recruiting human resources through social media to build morale and morale of personnel by providing various welfares, allocate and manage budgets that are transparent, honest and truthful, correct and economical process with effective management that will focus on setting the vision of executives with good friends. 3) Guidelines for developing factors affecting educational administration of educational institutions under the Secondary Educational Service Area Office 3, Phra Nakhon Si Ayutthaya Province by assigning tasks to personnel according to their knowledge, competence and ability to have Sangahavathu IV by spending budget based of project, renovate school building and material with clearly method and save that are the most important factors in educational administration in the Thailand 4.0 era.