Marketing strategies for providing mobile food truck services (Food Truck) of consumers in Nonthaburi Province

Abstract

The objectives of this research are to study 1) to study the demographic characteristics of the use of food truck services by consumers in Nonthaburi Province 2) to study the level of importance of marketing strategies in the use of food truck services ( Food Trucks of consumers in Nonthaburi Province 3) To study the importance of using mobile food truck services (Food Trucks) of consumers in Nonthaburi Province 4) To compare the use of mobile food truck services (Food Trucks) of consumers in Nonthaburi Province Classified by demographic characteristics 5) To study the relationship between marketing strategies and the use of food truck services by consumers in Nonthaburi Province. Sample population of consumers in Owl Market Nonthaburi Province who use the service to purchase food from a mobile food truck (Food Truck). Statistics used include frequency (Frequency), percentage (Percentage), mean (Mean), standard deviation (Standard Deviation) and inferential statistics. To test the hypothesis, t-test and One-Way ANOVA statistics were used. The results of the research found that the majority of respondents were female, aged between 21-30 years, single status, and had a bachelor's degree level of education. Occupation: Private company employee Average monthly income 15,001- 2 5 ,0 0 0 baht with a marketing strategy Personnel strategy Process strategy Process strategy, image and quality, product strategy Pricing strategy Physical characteristics strategy Distribution strategy and marketing promotion strategies And consumers choose to use mobile food truck services in order of importance, namely reasons. The role of online social communication channels and the way of life/society that changes affect life, affect life When comparing the use of services, it was found that gender, age, and marital status Education level, occupation, and monthly income Effects on the use of mobile food trucks (Food Trucks) are not different.