The enhancement of small farms of Layer Duck farmer groups “Pak Nam Duck” to commercial in Samutprakarn province

Abstract

          The purposes of this research were 1) to study the model of small farms of layer duck farmer groups “Pak Nam Duck” to commercial, 2)to study the enhancement digital channel marketing of small duck farmer groups and 3) to design the model system on promote of small farms  of layer duck farmer groups “Pak Nam Duck” to commercial. The research methodology was Mixed Method Research Design. The 77 population were used in quantity research from the small farms of layer duck farmer groups “Pak Nam Duck” and totaled 60 informants. The tools used for data collection were interview forms and questionnaires. The findings were as follows: 1) The most personal data who answered the questionnaire were male, the revenue in fiscal year of between 20,001- 400,000 bath, had experience in raising ducks for private 1-5 year, with personal capital, had a fenced or wire net, with an area of 1-3 rai and raising in less than 60 ducks. The food for laying ducks were ready-made food and mixed food. The main expense in raising ducks were food 8 labor, with the key expensed that ducks feed and labor, with never learning with smart farm and uncertainly eggs price were risk. The level opinions on the small duck farms to commercial overall at high level (= 4.26, = 0.69). 2) Improving the marketing channels found that; the developing the egg duck raising to efficiency and quality, the egg duck raising in area and  the enhancement digital channel marketing were found that; the information system, modern technology and new model or communication to digital marketing. 3) the system & mechanism for developing “Pak Nam Duck” into commercial were found that; having a blueprint for “Pak Nam Duck” design, such as strength security and health insurance of farmer groups and the model on enhancement digital channel marketing of small duck farmer groups