Development of the Bhutan Fairy Mushroom Cultivation Group in the Ban Chang Community Chang Yai Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province

Abstract

The objectives of this research are: 1) to develop the Bhutan fairy mushroom cultivation group in the Ban Chang community, Chang Yai Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province, 2) to follow up on development results, and 3) to disseminate the development. The target group of this study was community leaders and farmers in the Ban Chang community, Chang Yai Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province. It was found that development of the Bhutan Fairy Mushroom Cultivation group through training workshops with community participation was a grouping and establishment of the Bhutan Fairy Mushroom cultivation group in the Ban Chang community which was the starting point  for construction Bhutan fairy mushroom greenhouse in the Ban Chang community as a side job. The results of following up on development of the Bhutan fairy mushroom cultivation group found that from the analysis of the marketing mix (4Ps) of Bhutan fairy mushroom production of the 30 members of the Bhutan fairy mushroom cultivation group, there was 30 percent increase in additional income per month. The dissemination of the development of the Bhutan fairy mushroom cultivation group was done by using public relations and marketing methods as follows: 1) Participating in exhibitions and sale of fresh Bhutan mushroom products at provincial community fairs along with online channels. 2) Organizing activities in the form of workshops, demonstrations, and actual trials to visit Bhutan fairy mushroom greenhouse in the Ban Chang community. And 3) processing of fresh Bhutan fairy mushroom products in cooperation with community enterprise groups. This development of the group should receive budget support and experts lecture from government agencies. From a survey of needs of farmers in the community as well as studying and exchanging additional knowledge to improve and develop the Bhutan fairy mushroom cultivation group in the Ban Chang community to make the group strong and stable in terms of future income, creating jobs and generating income for the community.