ทัศนคติและพฤติกรรมการซื้อสินค้าออนไลน์ของประชาชนในจังหวัดกำแพงเพชร

Abstract

This research aimed to study attitudes and behaviors towards shopping online and To compare attitudes and online shopping behavior of people in Kamphaeng Phet Province Classified by population characteristics The tools used were questionnaires, the statistics used to analyze the data were mean, percentage, standard deviation and Anova. From the sampling of 399 people, it was found that the majority of respondents were 244 females, representing hundreds. 61.20 per cent, aged between 15-24 years, 155 people, representing 38.80 percent Occupation 157 students / students, or 39.30 percent, average income less than 5,000 baht, number 131 people, or 32.80 percent. Single status of 257 people, representing 64.40% of the sample group had attitudes and behaviors towards online shopping. The overall picture was at a high level with an average of 4.29 and 4.06, respectively, and from the comparison of people's online shopping attitudes and behaviors classified by gender, occupation, income and status. However, when comparing the attitudes and behavior of online shopping of people classified by age were statistically significant at 0.05 level and found that the age group difference was not significantly different at 0.05 level. Each pair is less than 15 years old, has different attitudes in online shopping with age group between 15-24 years, age group between 25 - 34 years and age group between 35 - 44 years.