Methodology for Increasing in Business Plan Development Case Study: Bangphli Community Enterprise (Punnika Decoupage)

Abstract

A Methodology for Increasing in Business Plan Development Case Study: Bangphli Community Enterprise (Punnika Decoupage) was qualitative research aimed 1. To study various elements in the preparation of the BangPhli community enterprise business plan (Punnika Decoupage) 2. Study guidelines for increasing the efficiency of business plan development of BangPhli community enterprises (Punnika Decoupage). The tools used to collect data in this research are the (1) in-depth interviews of 12 the board members of BangPhli community enterprises, to study ways for increase efficiency in developing a business plan Results from in-depth interviews Be compiled in the form of text by grouping issues. Analysis based on information issues and discussed the results by describing. (2) Guidelines for group discussion by bringing the guidelines derived from synthetic analysis to community enterprise entrepreneurs Qualifications, Experts and Business Administration Lecturer. In this regard, seven people were selected from the population with characteristics that match the objectives to be studied a Methodology for Increasing in Business Plan Development Case Study: Bangphli Community. So that the target group can be tried and evaluated.
The results of the research concluded that
1.The element of a business plan of Bangphli Community Enterprise (Punnika Decoupage) areExecutive Summary Situation analysis Strategy for success Business objectives and goals, marketing plans, management plans, production / operating plans, financial plans and contingency plans.
2. A Methodology for Increasing in Business Plan Development Case Study: Bangphli Community Enterprise (Punnika Decoupage) divided into 3 levels which consist of 1) Corporate strategy divided into expansion into existing business and expansion into other businesses 2) Business-level strategy should focus on differentiating 3) Operational level strategy which consists of 4 main strategies: Marketing strategy, Financial strategy, Service strategy and Management strategies.