Satisfaction Affecting Thai Tourists’ Decision Making on Travelling to 100 Years Klong Suan Market, Bang Bo District, Samutprakarn Province

Abstract

The research objectives were to 1) study the Thai tourists’ satisfactions travelling to 100 Years Klong Suan Market 2) study factors of Thai tourists’ decision making on travelling to the market 3) study the guidelines for the development of 100 Years Klong Suan Market. The sample group was 400 Thai tourists travelling to 100 Years Klong Suan Market. The sample group was selected by accidental sampling. Data was collected through questionnaires and analyzed in forms of percentage, mean, and standard deviation. The results of the study were found that 1) the tourists’ satisfactions of 100 Years Klong Suan Market included 5 aspects i.e. touchable, reliable, responsive, confident aspects and hospitality. The most satisfaction was confidence, since a few staffs could control safety for numerous tourists and they felt safe with the staffs’ readiness to take care the tourists and their safety arrangements. Foods, drinks, miscellaneous products and souvenirs at the market were clean, safe and hygienic; 2) factors concerning Thai tourists’ decision making on travelling to the market were found that the sample group gave precedence to 6 factors i.e. place and approaches, facilities, natural resources and environment, products pricing, marketing promotion services and personal requirements. The sample group gave the first priority to products and services pricing factors which showed that the products and services prices were reasonable and fair, there were varieties of products and souvenirs which were interesting and clean, together with additional services for tourists; and 3) concerning the approach to the development of the market, it was found that there should be a development of public buses to access tourist attractions, quality and price of products and the number of security personnel for tourists.