Talent Recruitment and Retention using Employer Branding Strategy

Abstract

Employer branding is the concept of marketing strategies to be merged with human resources management which is the tools for recruitment and retention of high-efficient employees or talented people towards the organization, that is the creation of organizational images to impress the targeted group of the labor market to attract employees matched with requirements and qualified for specific works. Therefore, the purpose of this article is to present issues of an employer branding strategy to recruit and retain employees (talented people). The first, the article represents the concept of talent recruitment. The second, the article shows the concept of retention employees and talented people in the organization. The third, the article describes the concept of employer branding to attract talented people. And the last, the article gives some advice on the strategy of building employer branding as employer brand mix, it consists of 12-strategies: 1) External Reputation Management strategy 2) Internal Communication strategy 3) Senior Leadership strategy 4) Values and Corporate Social Responsibility strategy 5) Internal Measurement Systems strategy 6) Service Support strategy 7) Recruitment and Induction strategy 8) Team Management strategy 9) Performance Appraisal strategy 10) Learning and Development strategy 11) Reward and Recognition Administration strategy and 12) Working Environment strategy as a useful organizing framework for strategic human resource management.